To answer this much asked question, what is SEO?, we first need to put this question into local context.
SEO is an abbreviation for Search Engine Optimisation
Looking at Search Engine Optimisation a little closer the term is divided into Search, Engine and Optimisation. So lets break the term down to better answer the what is SEO query…
Search – search in this context, is the consumer behaviour to seek out information on the Internet using a search engine
Engine – Engine in this context refers to the computer indexing systems which index and store relevant information on the Internet, such as Google, Yahoo, Bing or Baidu, and then serve the most relevant information in search results, in most relevant order first to the searcher. There are thousands of search engines, the above 4 being the most important in terms of volume of search queries and brand awareness and usage.
Optimisation – Optimisation (optimization) in this context refers to helping to influence the position or ranking of website X (or rather URL X) to mostly better or higher rank in the search results on each search engine for specific or generic search queries.
Search Queries – Search queries are words or phrases that a consumer enters into the search engine search bar in order to find the answer or more information that is most relevant to what they have entered. An example would be entering the search term “marked effect” to find our SEO agency, MarkedEffect.com
The question what is SEO answered?
Search Engine Optimization can take hundreds of hours and involves expert experience to deliver the best results. The What is SEO question is not something that can be fully answered here and involves making sure that the website technical architecture and accessibility is firstly set up correctly (always and ongoing checks and changes), content is relevant and correctly developed for the website and developing authority for the website as seen by the search engine in question.
Contact Marked Effect to demistify what seo is and to get your website ranking better, the affordable and most effective way with a marked effect on your rankings and sales!
